Place
The event can set up booths or information counter at the nearest Mass rapid transit (MRT) station, or even shopping mall so that it can guide people on how to go to the venue. This ensured that people would not waste time and effort finding the exact location of the place. It can also provide information about the whole events to interest shoppers or people who happen to be around that area.
Programming
The Singapore Arts Festival are well organized and plan as there are various places having performances and activities at the same time, this provide more varieties choices for consumers. Some of the places are like Esplanade, National University Singapore (NUS), School of the Arts (SOTA), Golden village Vivo city, and LASALLE College of the arts. However, it is impossible to visit every venue in a day as it is quite far from each venue. Maybe the event planner should choose location like Expo that can hold every performance near to each other, so consumers can spend their whole day fruitfully at only one location instead of wasting time to moving around.
Product
The event have did well with coming up various performances, activities, arts show that cater to different needs of the audience. They had also had different performances to target on different target group, from children, teenagers, adults, and even elderly. However, I felt that not much activity really interest me, or rather the teenagers. Perhaps, Singapore Arts Festival can come up with more interesting activity that will attract and cause attention within teenagers. Either that or they can try to attract them by causing more awareness among them like maybe through the magazine, or internet where most teenagers are active in.
Price
Furthermore, most of the performances are ticketed. I personally felt that majority of it is too expensive, hence many people choose not to attend it. In any ways, if the ticket prices can be reduced it will definitely attract more crowds to the events.
Manpower and Logistics
The manpower for whole events was sufficient and efficient, this enables the whole event to run smoothly without much problem, and cause the whole event to be successful. Singapore Arts Festival should continue to maintain the manpower allocation as they did a great job.
The logistics used in Festival Village was relatively simple, maybe due to the budget as the whole event was cost-saving. However, the basic logistics is there but if it is to make the event look better, advance technology can helps. More effects from the performances and more sophisticated art works can be displayed, etc. Services
The services provided by helpers in this event was marvellous, all of them were very friendly and accommodating. Singapore Arts Festival should continue to maintain these kind of enthusiastic individuals to help run the event as it will help to craft a more enjoyable and energetic atmosphere.
Advertising
The advertisement of the event and the campaign should be further enhanced, they should spend more money and effort on this part as it is critical in attracting consumers to attend the events. It is not attractive enough to catch people’s attention on the banner to publicize and create the awareness to the nation.
Period and Duration
The event period only lasted 24 days, starting 13th may to 5th June. Perhaps it will be better if they extend the period so that more people are able to go more places and enjoy more performances and activities. Also, it will be better if they held the event during holiday periods, so that more consumers will attend the events. Most adults are busy working and students are also studying, and worst for polytechnics as it is held during the examination period. Thus, they might not have the time to attend the events.
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